Building Scalable Outbound Sales Engines in Life Sciences
How Cerba Research replaced manual CRM guesswork with data-driven prospecting using Zymewire and Zoudini.
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Tyler Maloney, Director of Inside Sales and Sales Operations at Cerba Research, used Zymewire and Zoudini to build a data-driven outbound engine from scratch. He turned a bloated, untrustworthy CRM into a clean, segmented database that a team of 10 reps could immediately act on.
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Time to build a fully targeted, segmented Salesforce campaign
An inherited Salesforce instance with tens of thousands of contacts and no reliable way to know which accounts were real, active, or worth pursuing.
Zymewire qualified the database by filtering out companies with no funding or activity in three years, leaving a clean, trusted set of accounts worth working.
No way to segment by therapeutic area, clinical stage, or funding history. Reps were forced into high-volume, generic messaging with no way to personalize at scale.
Zymewire's filters for therapeutic area, trial phase, and funding stage gave reps the segmentation they needed to send targeted outreach that actually landed.
Building a single targeted campaign took 2 to 2.5 hours of manual work: cross-referencing external lists and fixing company name mismatches like Inc. vs. LLC.
Zoudini pushes Zymewire data directly into Salesforce with no exports or manual cleaning required. The same campaign now takes five minutes to build.
Every new rep started from a blank slate with no shared playbooks or existing search filters to build from, leading to slow, inconsistent ramp-up across the team.
Shared Zymewire feeds let new hires clone a colleague's search, adjust for territory, and start prospecting from day one with no wasted ramp time.
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We've seen better open rates, we've seen better responses. When you can give value specific to what a prospect is working on, they notice.
Tyler called out Payton and Aliya on Zymewire's customer success team by name. Something that rarely happens in SaaS, where CSM turnover means most customers never build a real relationship with their support team. At Zymewire, the people who onboard you are still the ones supporting you years later.
See what Zoudini can do for your team
Pull Zymewire's intelligence directly into Salesforce. No manual exports, no mismatched data. Just clean, segmented, actionable records ready to work with.
Learn more about Zoudini →